Oyebimpe Rukiat Bello is the innovative Founder and Chief Visionary of Sassy Soles. She is a founder based in Oyo State, Nigeria. Her business was established in 2020 with a mission to offer stylish, comfortable shoes that promote confidence and wellness for modern women. She is passionate about female entrepreneurship, digital commerce, and long-term social impact.
Her journey as an entrepreneur commenced with a bold choice: to establish the brand in 2020 amidst the challenges of the COVID-19 pandemic. While many businesses were closing and the world seemed “frozen,” Oyebimpe remained steadfast in her conviction that women still desired shoes and the accompanying joy. This clear sense of purpose empowered her to embrace the shift toward digital retail with confidence.
As the founder and chief visionary behind the brand, Oyebimpe has held firm to a few key values: clarity, simplicity and empowerment. In her words, “People were looking for trust, convenience and quality” when online shopping surged. That statement underscores the brand’s essence: you’re not just buying shoes — you’re buying a promise.
